Bruce Liu is a Managing Director in the Life Sciences practice, leading our fast growing Greater China presence.
Trained as a molecular biologist, Bruce spent the last 16 years as a strategy consultant focusing on the life sciences and healthcare industries. He has worked extensively with global pharma and medtech majors, leading local companies, private equity investors as well as government entities in Greater China and Asia. With experience spanning across strategy, operations, commercial model innovations and organization transformation, the central theme of his work has been on achieving sustainable growth in the dynamic China market and beyond.
Selected project experience include:
Bruce is a recognized thought leader on market access, commercial model innovations and globalization strategy, and author of various publications on related topics.
+86 159 2177 3972