Bruce Liu

Managing Director

Life Sciences

Shanghai, China +86 159 2177 3972

Areas of Expertise

Bruce Liu is a Managing Director in the Life Sciences practice, leading our fast growing Greater China presence.

Trained as a molecular biologist, Bruce spent the last 16 years as a strategy consultant focusing on the life sciences and healthcare industries. He has worked extensively with global pharma and medtech majors, leading local companies, private equity investors as well as government entities in Greater China and Asia. With experience spanning across strategy, operations, commercial model innovations and organization transformation, the central theme of his work has been on achieving sustainable growth in the dynamic China market and beyond.

Selected project experience include:

  • Growth strategy and operating models for global pharma majors
  • Commercial model innovation strategy for leading pharma companies
  • Portfolio strategy and franchise alignment strategy for pharma majors
  • China market assessment, launch excellence, pricing and market access strategy for multiple products
  • Hospital investment and management strategy for a leading conglomerate
  • Organization strategy, innovation strategy and operational improvements for the leading pharma distributor in China
  • Globalization strategy for leading Chinese pharma and healthcare majors
  • Multiple due diligence projects for corporate and private equity investors

Bruce is a recognized thought leader on market access, commercial model innovations and globalization strategy, and author of various publications on related topics.

Stay In Touch

Bruce Liu

Managing Director

+86 159 2177 3972

Back to top