john etchberger

John F. Etchberger, Ph.D.



Lawrenceville, NJ +1.609.219.8721

Areas of Expertise

John Etchberger is a Director in the Life Sciences practice.  He has more than 6 years of experience in consulting specializing in commercial strategy and marketing, including launch strategy and value proposition development, for pharmaceutical and biotech companies.

John works with clients in the pharmaceutical and biotech industries to address critical portfolio and product strategy issues ranging from:

  • Product, portfolio, therapeutic area and market assessments
  • Development and Commercialization planning
  • Launch planning and execution
  • Value proposition and message development
  • Health-economic evidence generation
  • Lifecycle management evaluations and strategy

Ph.D., Biochemistry and Molecular Biophysics, Columbia University
B.S., Biochemistry and Molecular Biology, The Pennsylvania State University

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John F. Etchberger, Ph.D.



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