John Etchberger is a Director in theLife Sciences practice. He has more than 6 years of experience in consulting specializing in commercial strategy and marketing, including launch strategy and value proposition development, for pharmaceutical and biotech companies.
John works with clients in the pharmaceutical and biotech industries to address critical portfolio and product strategy issues ranging from:
Product, portfolio, therapeutic area and market assessments
Development and Commercialization planning
Launch planning and execution
Value proposition and message development
Health-economic evidence generation
Lifecycle management evaluations and strategy
Ph.D., Biochemistry and Molecular Biophysics, Columbia University B.S., Biochemistry and Molecular Biology, The Pennsylvania State University
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John F. Etchberger, Ph.D.
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