Industry Executive Brings Deep Professional Services, Marketing and Brand Positioning Expertise
Today, Navigant (NYSE: NCI) announced that Edward (Ed) Keller has joined the Firm as Chief Marketing Officer. As a member of Navigant’s senior leadership team, Keller will lead brand initiatives, oversee marketing for the Firm and will ensure that Navigant’s value is conveyed effectively to both internal and external stakeholders.
Keller joins Navigant from Grant Thornton LLP, where he was the Head of Integrated Marketing and oversaw marketing strategy, planning and execution across all industries, regions and services. Under his direction, the firm developed comprehensive, multi-channel campaigns that built revenue for each practice area and service line.
“Ed’s solid professional services experience, strategic perspectives and brand expertise will be instrumental in our efforts to realize our growth plans,” said Julie Howard, Navigant’s Chairman and Chief Executive Officer. “The quality of our work and our teams are central to the solid brand we have today. With Ed’s leadership and the strong foundation we have in place, we will rearticulate our value proposition and position ourselves for future success. I am looking forward to leveraging Ed’s expertise to take the Navigant brand to new heights.”
Keller brings to Navigant 30 years of experience in professional services, marketing and brand positioning. His background combines classical consumer branding with extensive professional services industry aptitude. Throughout his career, Keller has demonstrated his ability to identify marketplace opportunities and achieve revenue growth, both as a marketer and as a business development executive in corporate, agency and professional services environments. He previously worked at Landor Associates, Leo Burnett and Sears Roebuck & Co.
“I am thrilled to be joining Navigant during a time of considerable change,” said Ed Keller. “The opportunity is vast at the Firm not only to continue strengthening the brand for Navigant’s expertise, but also to demonstrate the significant impact we have in our core industries and to establish loyalty for the newer services and solutions the Firm is offering, including its business process outsourcing and technology enabled solutions.”
Keller holds a Bachelor of Arts degree in History from Rice University and a Masters of Business Administration from the J.L. Kellogg Graduate School of Management at Northwestern University.