A guide for Pharmaceutical Companies
By Martin Trautman - managing director, Maya Desai - associate director and Dezhi Kang - managing consultant, Navigant
While hospital drug expenditures represent a substantial market for the pharmaceutical industry, manufacturers face an increasingly complicated market environment. Key trends profoundly impacting hospital product launches include:
Key success factors and strategies in a value-based reimbursement environment
To achieve successful commercialization, companies looking to launch a hospital product will need to understand the four critical success factors of a value-based reimbursement environment, and create a robust strategy to address each.
Manufacturers should develop strategies to address these factors, such as: