Physician Engagement: Key Determinant of Successful CIN Development
Bundled payments, data transparency, appropriate incentives, and a multidisciplinary approach are essential physician engagement strategies for CIN development, write retired physician executive Mark Shields, M.D. and Navigant's Dennis Butts, Jr. in Becker's Hospital Review.
Now more than ever, the competitive priority for hospital and health system leadership is focused on value — improving quality while controlling costs. As the industry rapidly transitions to value-based care models, the approach an organization selects will determine its fate.
To address today's demands, some organizations have reorganized into clinically integrated networks (CINs) — physicians, hospitals and post-acute care (PAC) providers collaborating to improve value.
In multiple sessions, 50 healthcare executives from across the country convened to discuss the role of clinical integration in helping providers excel in today's value-based environment. While all markets are different, executives identified physician engagement as a key determinant of successful CIN development. They came up with four strategies for engaging physicians in a successful CIN environment.