Navigant Life Sciences leaders author PM 360 article
Navigant Life Sciences Managing Directors, Joanne McHugh and Roger Zan, were published in PM 360 for their article, “10 Services That Will Make Your Brand Stand Out as a Leader.”
The article presents the many factors in which the brand’s biosphere is created, and how brand teams may choose different levers to add value to patients and caregivers, healthcare providers, and other influential stakeholders. The article elaborates on three services: the cost of entry rises for support services, services must address clearly defined objectives, and measuring incremental value.
10 innovative emerging services are detailed in the article: