Successfully Commercializing Automated Driving

In an article for Smart Cities Dive, Navigant Research looks at what it takes to put the concept in motion and who is likely to make it to the finish line

Within just a few decades, the modern vehicle has become a network on wheels. Now that manufacturers and technology providers have proven that computers and sensors can steer cars down a faster, safer, and more efficient path, the next goal is to take humans out of the equation and commercialize automated driving.

In an article for Smart Cities Dive, Sam Abuelsamid, senior research analyst at Navigant Research, cuts to the chase about which market players have the best shot at getting there first.

“An enormous range of skill sets is necessary to bring today’s vehicles from conception to production,” he says. “While a small team working out of a business park in Mountain View or San Carlos, CA can come up with some creative ideas for how to architect and build an automated driving system, it will take a far larger group to bring it to fruition in a way that is robust and safe for real-world use.”

Abuelsamid says that this underpins his findings in Navigant Research’s recent Leaderboard Report he authored on automated driving, in which he found established OEMs Ford, GM, the Renault-Nissan Group, and Daimler were leading the market.

He adds, though, that as the market evolves, there are many others companies that have the potential to succeed. Even if they are not the leaders today, they will still have a part to play in the coming years, he says.

“No one company is likely to dominate the automated mobility space as it becomes a viable commercial reality in the early 2020s, nor would it be good for the market if that did happen,” Abuelsamid writes. “A competitive landscape is important to help drive innovation that improves safety, efficiency, affordability, and profitability.”

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