Navigant used social science insights to improve energy savings in a Salt River Project program
In 2016, Navigant conducted a review of Salt River Project’s (SRP’s) residential Home Energy Scorecard with the goal of applying social science insights and improving the energy savings generated by the program.
This type of assessment requires a specialized set of skills and in-depth understanding of social science insights and their application in the energy industry. The review highlighted the potential benefits of:
Integrating behavioral economics principles to improve the messaging in the report
Using insights from social psychology to more effectively tap into the power of different types of social norms and social networks
Applying effective design principles to enhance the ability of customers to quickly and easily interpret report graphics
To test the impacts of our recommended design changes, Navigant used a control group and two experimental groups. This approach allowed for a rigorous comparison of energy consumption in households that received the original scorecard, and households that received two versions of a revised scorecard for comparison against households that did not receive any scorecards.
Navigant’s review of the SRP Home Energy Scorecard resulted in numerous changes to the format, content, and messaging. The impact on energy savings using the experimental design approach resulted in a 35% increase in energy savings.