Carbon Pricing Unlocked

Exploring the role of carbon pricing in achieving a 1.5°C future


The Generation Foundation is an advocacy initiative aiming to mobilize asset owners, asset managers, companies and other key participants in the global economy around the business case for Sustainable Capitalism. One of the key questions the initiative seeks to answer is how carbon pricing can help accelerate the transition to a low-carbon economy and facilitate sustainable global economic growth.


The Generation Foundation teamed up with Navigant in a research partnership spanning three years to tackle carbon pricing from a new angle and explore the role of carbon pricing along value chains up to end consumers.

Navigant is one of the pioneers in carbon pricing and has worked on the topic for nearly two decades. The Generation Foundation is the advocacy initiative of Generation Investment Management, which was co-founded by Al Gore and David Blood in 2004, works on the decoupling of prosperity from resource-intensive growth.


The project delivered quantified insights into the role carbon pricing can play in achieving the goal of a 1.5°C future. In the first report, the experts mapped greenhouse gas productivity along global value chains. Further outputs include two corporate guides on internal carbon pricing, which were developed with CDP and presented at New York Climate Week. The C-suite guide aims to inspire board members to explore internal carbon pricing as a way to create corporate value. The How-to guide provides practical advice to the corporate team implementing internal carbon pricing.

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