Product Commercialization Solutions

Commercializing a product demands a focused strategy, a strong value proposition, and an effective market access approach, among other requirements. Our consultants assist clients as they analyze market potential and forecast opportunities for new products; optimize product positioning to healthcare providers, payers, and patients; map key decision-making stakeholders; set strategy and road map; prepare for product launch; and execute tactical activities.

We employ an evidence-based research approach to provide insights into the patient journey and physician decision-making. We reach out to internal and external industry participants to clarify what it will take for new products to succeed in the real world.

In addition, we conduct comprehensive, fact-based research using proprietary methodologies to determine the realizable market potential as accurately as possible. This market analysis helps medical technology and life sciences companies avoid costly pitfalls, increase value, and reduce time and investment.


  • Strategic Market Assessment (SMA) 
  • Stakeholder/key opinion leader mapping
  • Competitive planning/war gaming/capability benchmarking
  • Product revenue forecasting
  • Sales force planning
  • Launch excellence
  • Brand plan support
  • Project management/resource support
  • Loss of exclusivity strategy

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