Product Commercialization Solutions

Commercializing a product demands a focused strategy, a strong value proposition, and an effective market access approach, among other requirements. Our consultants assist clients as they forecast opportunities for new products; optimize product positioning to healthcare providers, payers, and patients; map key decision-making stakeholders; prepare for product launch; and execute tactical activities.

We employ an evidence-based research approach to provide insights into the patient journey and physician decision-making. We reach out to internal and external industry participants to clarify what it will take for new products to succeed in the real world.

Solutions:

  • Stakeholder/key opinion leader mapping
  • Competitive planning/war gaming/capability benchmarking
  • Product revenue forecasting
  • Sales force planning
  • Launch excellence
  • Brand plan support
  • Project management/resource support
  • Loss of exclusivity strategy
 

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