Bill Susanj is a Director in the Life Science Practice at Navigant. He has over 20 years of experience in diverse roles within the biopharmaceutical industry. Bill was Vice President of Pharmaceutical Practice at The Nielsen Company prior to joining Navigant where he developed customized solutions to clients on issues in pharmaceutical marketing, competitive dynamics, and marketing strategy. Bill was also previously a director at Novartis Pharmaceuticals for many years where he managed a variety of analytical teams, guiding senior level executives in strategic decisions.
Bill has launched a number of successful products and has expertise in over 30 different therapeutic categories. He has led many cross functional teams developing a number of new successful pharmaceutical commercial models. Bill’s primary areas of expertise are strategic marketing plan analysis, positioning, new product launch optimization, market opportunity assessments, messaging strategies, pricing, forecasting, market competitive analysis, performance tracking / benchmarking, tactical and promotional mix evaluation, and sales force performance optimization.