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Being able to envisage what the Financial Services world will look like post ICB implementation is clearly impossible to do accurately at this stage. However, based upon our analysis of the report over the last week, we have in this article set out our view of the impact on; Industry Competition, New Entrants, Suppliers, and Customers, post ICB implementation - and pose some related questions to help our clients think through the implications on their businesses. The following picture represents Navigant’s view of the post-ICB marketplace on ringfenced financial institutions using Porter’s Five Forces Model.
Summary of Implications of ICB on Ring Fenced Banks

New Entrants and Industry Competitors
When we consider what the UK banking market might look like following ICB implementation, a legacy from the Commission of increasing competition within the market actually seems unlikely to be achieved.
The report itself sets out some of the reasons new entrants find it difficult to achieve traction within the market, in particular due to customers’ preference for banks with a large branch footprint. The higher cost of capital introduced through this review, along with an increased cost of compliance makes it less likely, not more, that new organisations will decide to enter the market, the successful purchaser of Verde perhaps being the only exception here. However, there may be an unintended consequence, because Verde will likely threaten smaller institutions and building societies rather than banking groups with larger market share.
The impacts may go further if any of the existing Universal Banks decide to exit the market due to severely reduced economics for operating in the UK market. We discuss this in more detail in the article Exploding the myths.
Having said all this though, for those organisations that do remain, the market will be a very different place, with a clear focus by the regulator on driving and monitoring competition and a customer base more able to switch products quickly and easily.
Buyers
So will the recommendations benefit the buyers of banking services, our customers? The ICB recommendations are not themselves aimed at benefiting customers. Indeed, all customers are likely to face increased cost, and customers with more sophisticated needs, including SMEs and Corporates, are likely to face increased confusion and bureaucracy. There remains a need for clarity over mandated and prohibited services, and the impact of customer choice in interfacing with post ring-fenced organisations. The future of free banking must now be considered in doubt given the transparency, cross subsidisation and cost issues which will face our banks.
Suppliers and Substitutes
The ICB will greatly affect banks’ aggregate risk and funding positions, giving rise to increased cost for the supply of capital. Additional regulatory capital requirements, implications on capital buffers, and potential mismatch of funding requirements for different businesses within the same group make the supply of capital a particularly important issue. Furthermore, the removal of the implicit deposit subsidy and reduced diversification outside of the ring-fence gives rise to a higher risk rating and greater difficulty in attracting capital at a reasonable cost.
Ironically, the biggest beneficiaries of the ring fencing proposals appear to be suppliers to the industry, where the demand for skills in key areas such as compliance, legal and corporate finance looks likely to outstrip supply: and where a relatively under-developed outsourcing market will now be in need to step up to provide the response that the industry will need as it changes.
We also expect to see increased innovation in the non-ring-fenced part of businesses. These will have significantly more freedom, which may lead to the further disintermediation of banks themselves; as non-bank institutions are able to take advantage by offering small businesses and corporates the opportunity to go directly to the capital markets, for example.
In summary, the adoption of the ICB’s recommendations will create significant external market disruption and will redefine the shape of the banking industry for years to come.
Banks must assess the consequences of these external changes on their business to ensure they are effectively prepared for a challengingly altered environment. Immediate priorities will be to model capital / funding requirements and operating model implications for ringfenced businesses.
For further information, please contact Peter Hewlett.
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