Market Research and Characterization

Market evaluations not only characterize energy markets, they also assess spatial and temporal changes in market structure and function that result from program interventions and other external influences, such as codes and standards, fuel price volatility, and environmental concerns. Longitudinal tracking of market indicators, equipment stocking and sales data, and interviews with relevant market actor groups generate information that program administrators can use to evaluate the implications of evolving market realities on demand-side management (DSM) programs.

A key step in many market evaluations is the development of a program theory and logic model that:

  • summarizes the context within which the DSM program operates
  • discusses the market barriers and inefficiencies that the program seeks to address
  • describes the program implementation approach and anticipated outputs and outcomes
  • documents the linkages between program operation and anticipated outputs and outcomes
  • identifies relevant measurement indicators and researchable issues
  • develops timely and insightful evaluation results that withstand peer and regulatory review

Navigant’s innovative methods and evaluation frameworks allow our experts to perform meaningful market change analyses that identify trends impacting DSM programs. Our project teams are structured to leverage the deep expertise of our energy engineers, economists, and business consultants to explore market issues from multiple perspectives. The ultimate objective is to maximize the creativity and insightfulness of project results.

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